THE ORIGINAL, the first watch from traser, was introduced in 1989. It was the world's first self-illuminated watch, a model supplied to the US Army according to MIL-W-46374F specifications.
mb-microtec was established by Oskar Thüler: inventor and producer of trigalight, the in-house self-illumination technology.
Development and introduction of the first self-illuminated watch by mb-microtec, the P6500 Type 6, and its supply to the US Army. The main driver was the US Army’s request to develop a functional instrument according to their MIL-W-46374F military specifications. This culminated in the birth of the brand “traser”.
Product placement in the movie ”G.I. Jane”, starring Demi Moore – an American action movie directed by Ridley Scott. It tells the fictional story of the first woman to undergo training in the U.S. Navy Special Warfare Group.
The famous Japanese actor Yuji Oda wore the P6500 Type 6 in the police movie ”Bayside Shakedown 3”.
Introduction of a special edition for the Swiss Air Force.
Limited editions created for Russian special units Group Alpha and Vityaz.
Launch of the special edition Air Force Russia (AFR). Limited to 100 pieces and made specially for the Russian Air Force‘s 100th anniversary.
traser collaborates with the global brand Red Bull on Swiss national sport.
traser is Official Timekeeper for the Tour de Suisse until 2017.
Product placement of traser watches in the movie ”Unleashed” with Sean Astin (”Lord of the Rings”) as leading actor.
traser active in more than 40 countries with over 50 basic references.
Collaboration of traser with Marcus Luttrell, a former United States Navy SEAL and national hero, also known as ”The Lone Survivor”.
Relocation to the new headquarters in Niederwangen.
traser‘s 30th anniversary & mb-microtec‘s 50th anniversary.